Australia’s First Families of Wine
By Chris • Aug 25th, 2009 • Category: Wine Industry NewsA new marketing initiative will soon be launched in Australia to promote Australian wine. The venture is named AFFW which stands for Australia’s First Families of Wine and it comprises a collective of 12 famous names in the Australian wine industry.
The purpose of AFFW is to educate consumers and industry professionals on the characteristics of Australia’s best regional wines. Australian wine is the largest import in the UK and yet the price of Australian wine is declining. The need is there to compete on quality rather than price and raise the understanding and appreciation of Australian winemaking.
The twelve names that form AFFW are:
- Brown Brothers (Victoria)
- Campbells (Victoria)
- d’Arenberg (South Australia)
- De Bortoli (NSW)
- Henschke (South Australia)
- Howard Park (Western Australia)
- Jim Barry (South Australia)
- McWilliam’s (NSW)
- Tahbilk (Victoria)
- Taylors (South Australia)
- Tyrrell’s (NSW)
- Yalumba (South Australia)
Between them they have 1200 years of winemaking experience. The chairman is Alister Purbrick from Tahbilk who is a fourth generation winemaker.
The launch of AFFW is on 31 August at the Sydney Opera House. More details on Winebiz.
Filed Under: Wine Industry News
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